Best Party of the Week:

your-day-4-cannes-report_b35029The beach in Cannes was packed Wednesday night with parties all along the Croisette. The place to be – hands down – was the Re:Generation party hosted by Microsoft and Innocean Worldwide. Celebrating the acclaimed documentary produced last year for Hyundai, the feature length film followed five, world-renowned DJ’s (Mark Ronson, Skrillex, DJ Premier, The Crystal Method) who were asked to recreate and re-imagine five traditional types of music. From New Orleans jazz to the music of a classical symphony orchestra, the film is a fascinating look inside the enigma of culture creation. In my opinion, the project’s a great example of what entertainment and advertising are about now.

To the delight of the lucky few to be invited, Mark Ronson (front and center above), Erykah Badu and jazz legend Zigaboo Modeliste performed tracks from the film to a live VIP crowd.

For a taste of what the night was like, check out the clip below from the movie. (They performed this song on the beach!)

embedded by Embedded Video